Wednesday 8 June 2011

24 Hour Le Mans 2011: Audi offers unique live experience from Le Mans

Audi offers unique live experience from
Le Mans

• Le Mans 24 Hours live on the internet
• Onboard footage and telemetry data of the three Audi R18 TDI cars
• Extensive reports on Facebook and Twitter

Ingolstadt/Le Mans, June 8, 2011 – Audi offers motorsport fans the opportunity
to watch the Le Mans 24 Hours this weekend closer than ever before – on various
channels on the internet.
When the race starts at 3 p.m. on Saturday the “Audi Live Racing” microsite will go
online at On the microsite Audi will be delivering
a 24-hour live stream with onboard footage of the three Audi R18 TDI cars. In
addition, telemetry data of the respective vehicle such as speed, selected gear and
position on the track will be available online. Every two hours the microsite will
provide a summary of the race. On Twitter the five-time Le Mans winner Emanuele
Pirro will contribute current information and assessments of how the race is
At and motorsport
fans have been able to find brief info, photos and videos from Le Mans since the
Technical Scrutineering event on Monday. Users are receiving behind-the-scenes
insights into Audi Sport Team Joest and have the feeling of being part of the action
“live” themselves. The Facebook page of Audi Sport has already recorded more than
35,000 “friends”, with thousands of new fans joining them every day. The free “Audi
Sport” iPhone app offers a live ticker. is airing extensive reports from Le Mans as well – and TV coverage of the
world’s most important race will be more comprehensive than ever before.
Eurosport is broadcasting a total of 40 hours live from Le Mans, with non-stop
coverage of the race on its two channels, Eurosport 1 and 2. The program of SPEED
TV in the USA is similarly extensive.

In addition, in Germany, SAT.1 will air live reports from Le Mans. Presenter Verena
Wriedt and the former Audi factory driver Hans-Joachim Stuck will be on the air with
special programs on Saturday night at 18:30 and on Sunday morning at 07:50
(CET). On Tuesday night SAT.1 will broadcast an extensive background report of the
“race of the year” on its “24 Stunden” (“24 Hours”) program.
Audi has already won the Le Mans 24 Hours nine times since 2000 and is competing
for its tenth overall victory in total with the innovative Audi R18 TDI this year. The
three cars are fielded by Audi Sport Team Joest. The drivers running in car number
“1” are last year’s winners Timo Bernhard, Romain Dumas and Mike Rockenfeller.
Car number “2” is driven by Marcel Fässler, André Lotterer and Benoît Tréluyer. In
car number “3” Dindo Capello, Le Mans record winner Tom Kristensen and Allan
McNish are taking turns at the wheel.
The race will be started by FIA President Jean Todt at 3 p.m. on Saturday.

Info and Photos: Audi Motorsport/

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