ADAC GT Masters an International Success World-wide TV marketing of ADAC GT Masters

ADAC GT Masters an International Success World-wide TV marketing of ADAC GT Masters

The interest in TV footage of the exciting ADAC GT Masters is growing in
2011, also on an international basis. This year, audiences in Europe and
elsewhere can watch the "League of the Supercars" for the first time - live or in
recorded highlights. Over 20 TV stations in over 50 countries aired live
coverage, features, news and edited highlights from the first two weekends of
the ADAC GT Masters. In Austria, Germany and Switzerland, the cable TV
station kabel eins has been broadcasting the ADAC GT Masters races live on
free TV since 2010.
WIGE Int'l TV-Marketing GmbH, the agency in charge of managing the TV
rights, will ensure that footage of the ADAC GT Masters races will be on air in
over 40 European countries throughout the season, for instance on the motor
sports channel Motors TV. Furthermore, stations in Australia, South Africa and
the Middle East will carry the highlights of the series.
“We are pleased to be working with the ADAC GT Masters for two years
running. This high-profile series is a perfect fit for our motor sports portfolio; it
is a very interesting product for the international market. We are proud to be
ADAC's partner in its world-wide distribution,” said Thorsten Schroeder,
Managing Director of WIGE TV-Marketing.
World-wide formats such as Motorsport Mundial, Planet Speed and Max
Power also include regular accounts of the races in their magazines, which
brings the number of potential viewers to 500 million in 100 countries worldwide.
Hermann Tomczyk, the ADAC Sport President, is pleased with the growing
international interest generated by the TV footage from the ADAC GT Masters:
“Eight car makes competing, a line-up of 40 supercars und drivers from eleven
nations confirm that this is a very attractive series indeed. The detailed TV
footage underscores the international interest in the 'League of the
Supercars’.”
Further informations at www.adac-gt-masters.de
Info and Fotos: ADAC GT Masters Presse/acreditated media press.