Tuesday 5 February 2013



SRO Motorsports Group (SRO) is today proud to announce a new logo as part of the ongoing evolution of the company's brand. 2013 sees a perfect time for SRO Motorsports Group to evaluate and progress the visual presentation. Careful consideration throughout the Group has resulted in a vibrant and dynamic new look in brand identity. This will mirror the company's sporting and competitive philosophy over the next phase in its history.

The new SRO icon provides an energetic look to its corporate communications and is intended to showcase a specific style that represents all the professional series that it manages, organises and promotes.

The new style SRO Motorsports Group logo has been devised in-house and stays true to the dynamics and spirit of the company, as all staff members were involved in creating the new style branding.

Speaking about the unveiling of the new logo, SRO Motorsports Group CEO and Founder, Stephane Ratel, commented:
 "Our new visual brand styling is an important refresh for the company as we enter an exciting phase in the company's history. The various series that we manage, promote and market have their own identities. However, for SRO Motorsports Group we have a dedicated focus and collective goal to maximise the sporting objectives of excellence and professionalism that the Group has been identified with for so long. This new logo reflects these and will be our identification going forward."

About SRO Motorsports Group
SRO was founded in 1995 by Stephane Ratel. The company is involved in the promotion, support, and organisation of many national and international Motor sport series around the world. Today, SRO has offices in London, Paris, Brussels and Sao Paulo and organises eight major championships and series, including the iconic 24 Hours of Spa, a round of the Blancpain Endurance Series.


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